RIFT, the UK-based tax refund company, has this week launched its first ever radio campaign.
(PRWEB) June 30, 2012
RIFT, the UK-based tax refund company, has this week launched its first ever radio campaign. The 20 second “hostage” ad spots are aimed at construction workers who don’t realise they can claim a tax refund from HMRC on the travel expenses they incur during the course of their work.
Jan Post, the Managing Director of RIFT said:
“Our research shows that £180 million of annual tax refunds could be going unclaimed by workers in the UK construction industry as a whole. We are using the radio ad to raise awareness of the money owed to plumbers, ground workers, crane operators, carpenters, electricians and labourers.”
Unlike self-employed workers who deduct travel expenses as part of their annual self-assessment tax returns, many of these construction workers are not claiming these expenses back. To raise awareness RIFT chose talkSPORT radio for the ads, which runs until Sunday 8 July.
talkSPORT is airing RIFT ads on the Alan Brazil Sports breakfast programme; Drivetime featuring Darren Gough; and Weekend Matchday Live with Stan Collymore. Jan Post explains, “We discovered that our target market are avid radio listeners. It seems that while our clients are driving to and from their construction site, they are all listening to TalkSPORT and so it was the natural place for us to advertise.”
The radio spots are part of a campaign also to be seen on washroom panel posters and beermats in 400 pubs across the country.
“We are pleased with the overall feedback on our latest campaign. We claimed £11million back for construction workers last year, let’s hope these ads will get even more tax refunds back in the pockets of construction workers,” Jan said.
More information on tax refunds can be found at http://www.riftuk.com
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9646756.htm